Our Journey
Founded in 2015, ‘Iṭr Bāz started its journey as a dedicated wholesale fragrance business, serving retailers with high-quality attars and perfumes across markets.
With years of experience, trust, and deep understanding of the fragrance industry, we have built strong relationships and a reputation for delivering consistent quality.
Now, we proudly step into the retail world — bringing our premium fragrance collection directly to customers, without compromising on quality or authenticity.
Our Foundation
‘Iṭr Bāz operates under Afzuner — a GST-registered (GST Reg. No.: 24CRTPM8747C1ZB) business based in Ahmedabad, ensuring transparency, legality, and professional operations.
Our Mission
To provide luxury fragrances at accessible prices, while maintaining honesty, quality, and customer satisfaction.
Years of Experience
Trusted Wholesale Background
Registered Business
Published Pricing
What We Offer
Each product is carefully selected for its aroma, and we publish the concentration and expected longevity on its own page rather than claiming one for you
Premium Attars
Concentrated perfume oils. Each attar's concentration is listed on its own product page.
Long-lasting Perfumes
Fragrances with a stated concentration and longevity, published on each product page.
Curated Collections
Fragrance collections built around mood and occasion, not around who is allowed in.
Competitive Pricing
Direct-to-customer pricing — premium quality without the premium markup.
Why Choose Us?
A fragrance house built on trust, experience, and an unwavering commitment to quality
10+ Years Industry Experience
We've spent a decade understanding the fragrance market, from sourcing to customer needs.
Trusted Wholesale Background
Our wholesale roots mean we know quality, volume, and supplier relationships inside out.
Premium Quality Assurance
Every order is inspected and sealed before it leaves us. If something arrives wrong, we want to hear about it.
Direct-to-Customer Pricing
We sell straight to you, and publish the price per millilitre so you can check the value yourself.
Dedicated Customer Support
Real people, real responses — we're here to help Monday through Saturday.
GST-Registered Business
Operating under Afzuner — transparent, professional, accountable.
Our Vision
To become a trusted fragrance brand in India, known for quality, affordability, and customer trust.
Our Promise
We publish what we actually know — the notes, the concentration, the longevity and the price per ml. When we don't know something, we leave it blank rather than invent it.
About Our Business
A genuine, GST-registered fragrance business — not a marketplace
Business Identity
Brand: ‘Iṭr Bāz
Legal Name: Afzuner
Type: GST-Registered Proprietary Business
Country: India
Contact: info@afzuner.co.in
What We Sell
We specialize in premium attars (alcohol-free), long-lasting perfumes, and inspired luxury fragrance collections — sourced with care, priced for everyone.
Where We Operate
Afzuner
FF-25, Al-Muqaam, Juhapura Road,
Nr Vishala Circle, Maktampura,
Ahmedabad – 380 055
Online retail, shipping pan-India